منابع مشابه
Factors influencing E-commerce Adoption by Retailers in Saudi Arabia
This paper presents some findings from a study researching the diffusion and adoption of online retailing in Saudi Arabia. Although the country has the largest and fastest growing ICT marketplace in the Arab region, e-commerce activities have not progressed at a similar speed. In general, Saudi retailers have not responded actively to the global growth of online retailing. Accordingly new resea...
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Two experiments were conducted to disentangle reciprocal relationships between multichannel retailers’ offline and online brand images. Results support the cross-channel effect of prior offline brand image on online brand beliefs (biased assimilation) and that of online performance on offline brand beliefs (impact). Consumers’ online and offline brand attitudes were influenced by not only brand...
متن کاملSingle-brand retailers: Building brand loyalty in the off-line environment
This article examines retail branding in the single-brand retail environment. Single-brand retailers sell only private label brands, which are generally the name of the store. The foundation of this research is based on prior calls in the literature to examine private label and retail branding. This article examines the role of selfand social-identification and affiliation with a brand communit...
متن کاملControlling your Brand: Contractual Restrictions Placed by Internet Retailers on Affiliate Marketing Activities in Spain
Affiliate marketing programs have emerged as one of the fastest-growing methods for online retailers to acquire customers and increase sales. Affiliate marketing offers a number of advantages, including a relatively low cost and the ability to accurately track the actions of website visitors and their responses to targeted promotional activities. However, while these programs have proven effect...
متن کاملMaturity Levels for E-commerce Adoption among Australian Retailers
This study investigates the maturity levels of E-commerce (EC) among Australian retailers through developing a model that incorporates the possible levels of EC adoption by retailers and the factors that influence the adoption of each level using combination of the SOG model and the TOE framework. The findings show that some retailers reach a stagnation point in their EC adoption and are unlike...
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ژورنال
عنوان ژورنال: Qualitative Market Research: An International Journal
سال: 2017
ISSN: 1352-2752
DOI: 10.1108/qmr-07-2014-0056